In Fashion, 2nd Edition 
Reference:324

 

 

In Fashion, offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, author Elaine Stone provides you with an overview of fashion, from its history, cyclical nature, and development to the materials, producers, and retailers who impact the business on a global level. Whether your plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, you will gain a thorough understanding of how the industry works and what lies ahead for you professionally.

 

• Every feature has been revised to provide the most up-to-date introduction to the fashion industry

• Hundreds of four-color photographs highlight the people, principles, practices, and techniques of the business

• Everything Old is New Again—each chapter features topics covering the past and present in fashion personalities, fads, pop culture icons, etc.

• Tools of the Trade—Parts Three and Four features topics covering product development and retailing

• Timeless Treasures—each chapter summarizes the historical and contemporary background of the fashion industry

• In the Fashion Spotlight, each chapter highlights interesting people, places, and/ or products that impact the subject matter, making the chapter material more relevant to you

• End of chapter elements include list of key terms, review questions, projects/assignments, additional readings

 

The Changing World of Fashion

The Nature of Fashion

The Environment of Fashion

The Movement of Fashion

The Business of Fashion

The Primary Level: The Materials of Fashion

Textiles: Fibers and Fabrics

Leather and Fur

The Secondary Level: The Producers for Fashion

Product Development

Fashion Apparel: Women?s, Men?s, Children?s, and Teen?s

Accessories

The Retail Level: The Markets of Fashion

Global Sourcing and Merchandising

Fashion Retailing

So You Want to be In Fashion?