Fashion Entrepreneurship
Retail Business Planning
Reference:323

The 2nd edition of Fashion Entrepreneurship builds on its strong focus on the retail business plan from helping you develop the business concept to providing you with knowledge of basic business principles and assisting you in writing a retail business plan. The content has been reorganized to bring up front the discussion of the business plan and to incorporate updated coverage of global markets and internationalization both in the text and CD-ROM. An all-new CD-ROM tied to the table of contents connects to the text through icons with "action steps" prompting you to complete a step in the business plan.

The text's sample business, RealWomen, Inc., illustrates the concepts involved in creating a business plan and serves as a model for completing one's own plan, sequentially, as the content of the text is read and applied. In addition, the scope of the book is expanded to include interior and exterior design, visual merchandising, retail store planning and Web site planning, the role of technology, and global markets.

• Revised and reorganized table of contents addressing a step-by-step application of real-life goals to develop a business plan

• New chapter on building a business using the Web covers the perspective of a brick and mortar retail operation having a Web presence to a full e-commerce business

• Business Connection assignment in each chapter directing the reader to a business plan template on the CD-ROM

• Profiles and case studies of global fashion entrepreneurs addressing real-world issues in business

• Case studies reflecting the most current retail climate

• Discussion-oriented end-of-chapter exercises encourage critical thinking

• How to Use the CD-ROM and Text 

• Becoming a Fashion Retail Entrepreneur 

• Developing a Roadmap for Success 

• Analyzing the Industry and Finding Customers 

• Identifying the Product and the Business Concept 

• Planning a Strategy to Open a Business 

• Finding the Right Location for the Business 

• Building a Business Using the Web 

• Reaching Customers and Driving Sales 

• Building a Team to Drive Success 

• Planning the Merchandise Assortment 

• Building the Financial Plan 

• Developing Operating and Control Systems